A Noir Music Video Sourced From Old Beer Commercials
Childproof's music video for their song "Dance While The Sky Falls" could leave you with the strange feeling that something is missing. You might at first think that something is missing from the video itself, but that's not it, is it? No, something is missing inside yourself. There's a loneliness inside you that this video brings to the surface.
It's a semi-tragic Lynchian noir film with perhaps some Cronenberg thrown in for good measure. The odd thing is that the footage comes from old Michelob beer commercials from the 80's. As such, the piece is drenched in irony, but only if you're aware of the source material. Putting that aside, however, the piece somehow becomes devoid of irony and becomes a very sincere meditation on the nature of loneliness.
Sure, the people in this video hook up, kiss, embrace. But those moments are always fleeting and soon the loneliness creeps in again.